Your imagination. Our capabilities. No limits.
Where will your creativity take us next?
The screen is your starting point.
All you need is an Idea.
The Ocean Digital Creative Competition is the brief you’ve been waiting for.
We want you to think outside the screen. Push the limits of our technologies. Bring people together with interactivity and shareability. Enter an idea that can turn a physical screen into a digital phenomenon.
So far, we’ve unearthed six Cannes Lions winners and celebrated the ingenuity of countless more creatives, brands and charities across the UK and Europe.
Ready to join them?
DCC STUDENTS 2024
All submitted ideas are to be based on the Skandias Stiftelse Idéer för Livet. Read more about Skandia and download the Info-kit including the Creative Brief here: DCC Students info kit
So turn on your creative minds, unlock your creativity, because all you need is an idea!
The Award show will take place on the 9th of November at XX and deadline for entry is the 6th of September at 11.59 pm.
WHAT ARE YOU COMPETING FOR?
Apart from being awarded the winner of this years DCC Students, live at an event in Stockholm, you are also competing for a grand total of 1 000 000 SEK, in mediavalue to be used towards producing your idea for Idéer för Livet to be published within Oceans Digital Out Of Home network*.
TERMS & CONDITIONS
- The idea must be new and non-existing.
- The idea may not yet be running on another media platform.
- We are open to all creative ideas, expressions and messages.
- Is the message effectively conveyed on the DOOH screens?
- Are DOOH’s unique features well used?
- Is the idea relevant to the brand / business goals?
- The ideas must follow the rules of the Swedish advertising code.
- Our usual spot lengths are 5 and 10 seconds, but it is also possible to dominate the entire 60 second loop. Note that the total media value to be used is based on a frequency of around 1/10 SoV.
- Full motion content is possible.
- See our pricelist for available DOOH inventory and products.
HOW TO ENTER
A competition where everyone can compete with innovative ideas/ concepts for the screens within Digital Out of Home. In 2010, Ocean Outdoor UK organized the first Digital Creative Competition to encourage and accelerate new opportunities in screen advertising.
Fourteen editions later, the technology has transformed outdoor advertising from static to subtle motion, full motion, interactive, streaming, augmented reality and 3D simulations. Ocean continuously invests in new innovative opportunities and products liked ARDOOH, AI Photo Booth and DeepScreen ALIVE® to enable brands to have better contact with their target groups. With the right support technology and insights, the possibilities for brands, agencies and the general public are endless.
STEP 1. UNLOCK YOUR CREATIVITY
Develop your concept based on the above summary. Keep it relevant to the brand, purpose and medium.
In addition to your pictures, we also want a short explanation of your idea. Based on the below format:
- Describe your idea
- Describe the clients challenge
- Describe your solution
- Any special requirements to achieve about solution?
- Expected effect and outcome?
Bare in mind that we want to read how you see your idea live, on which screens, how it fits with the brand, who you want to reach with it, etc.
STEP 2. VISUALISE YOUR IDEA
To keep the participation process as simple as possible, we ask you to make a number (max. 5) visualizations of your concept. We have a good dose of templates and other assets for you that you can use for visualization. The clearer the better, but remember that we do not need “final artwork” yet.
To make it even easier, you can also draw your idea on paper or sticky notes. Take pictures of it and send it in.
STEP 3. SUBMIT YOUR ENTRY
Submit your idea using our Entry form.
When we have received your work in good order, you will receive a confirmation via e-mail and you will participate in the competition.
No logos! Please avoid using branding in your submissions. All contributions needs to be anonymous (non branded by the participating School) for the DCC jury to validate each submission in a neutral and fair light. Client branding in the submissions is of course ok.
Make sure you have read the terms and conditions. By submitting your work, you accept the terms.
PRIZE
Entries will be judged by a jury of 11 senior advertising, PR and Out Of Home experts.
Gold Prize is a sum of 1 000 000 SEK that is fully usable on any of the digital screens within Ocean Outdoor Sweden’s network packages, including DeepScreen™ *
*The cost of the DeepScreen™ license will be deducted from the total value.
JURY
This years Jury consists of a mix of senior people from the Communication industry.
We are happy to have you all aboard this years DCC Jury.
- Christina Knight, Executive CD, UKnight AB / Mad Women Academy
- Adam Reutersköld, f.d. Åkestam
- Canan Yasar, Obeya
- Erik Wingfors, Kurpa Hosk
- Fredrik Klar, Wavemaker
- Gustav Egerstedt
- Johan Phil, Doconomy
- Lotta Billing, Group M
- Lotta Waldemar, Denstu
- Nayeli Kremb, Perfect Fools
- Stephanie Moradi, Åkestam Holst
CREATIVE BRIEF
We are looking for creative concepts that take full advantage of the opportunities and push the boundaries within Digital Out of Home.
We are open to all ideas and want to ensure that participation is easy and accessible to all.
Whether your idea has been developed in / on a post-it note, After Effects or Photoshop, it does not matter. Everything is allowed as long as the idea is ready and it meets a number of selection criterias. For example, the idea must be original, and it must not yet have run on another media platform. In addition, all ideas must follow the rules of the Swedish Advertising Code.
If you struggle to visualize your idea, no problem.
We have both a Campaign Preview Tool where an idea can be tested and various templates where ideas can come to life. As stated, it is also possible to make a sketch on paper.
Download the Creative Brief included in the Info-kit here: INFO-KIT
BE INSPIRED BY DOOH
The evolution of the medium facilitates use of both full motion imagery and integrated technology, to deliver emotionally engaging campaigns.
It has also taken a fundamental leap forward in its fame, its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands, it is now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.
See video below for inspiration on how to bring your IDEA to life.
MORE INFORMATION
If you have any questions or need more information, please contact us and we will be happy to help you!
It is possible to plan a brainstorm or a meeting to explore the possibilities together with our team members.
Reach out at: dccnordics@oceanoutdoor.se
